A Buyer’s Guide to HR Tech: Selling the Value Story of Your Next HR Initiative

On Demand

Maximize your HR initiatives with strategic tech solutions

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About this Webinar

Hosted in collaboration with HRD Australia and McArthur, this webinar is designed to equip HR professionals with the essential knowledge and strategies to navigate the complex world of HR technology.


Led by April Marcot, Chief People Officer at McArthur, this webinar will provide you with a step-by-step guide on purchasing HR tech that goes beyond the mere selection process. April will share invaluable insights on how to effectively communicate and sell the value of your next HR initiative to internal stakeholders, ensuring buy-in and support throughout the organization.


Discover the key considerations that can make or break your HR tech decisions, including the benefits, costs, and risks associated with different solutions.


Gain practical tips and expert advice on evaluating the impact of HR technology on your people programs, aligning it with your organization's overall strategy, and measuring its contribution to financial performance. Don't miss this opportunity to unlock the potential of HR tech and transform your HR initiatives into powerful drivers of organizational success.

You will learn

Proven strategies to effectively communicate the value story of your HR initiatives and gain internal buy-in from key stakeholders

A step-by-step guide for navigating the complex landscape of HR tech, including key considerations for evaluating different solutions

How to assess the impact of HR technology on your people programs, organizational strategy, and financial performance, ensuring optimal outcomes for your organization

Watch this webinar on-demand!

About the Speakers


April Marcot

Chief People Officer, McArthur


April Marcot is a People and Culture leader with experience across scale up, high growth and enterprise level organisations across digital, media, and professional services industries. As Chief People Officer at McArthur, April has overall responsibility for the development and execution of the strategic people plan to further improve engagement and performance across the business. April and her team are focused on the implementation of pragmatic people strategies that deliver tangible business results. Particular interests are the impact engagement has on performance and culture, health and wellbeing, and diversity and inclusion. April is passionate about innovative learning and development solutions, and equipping leaders with the necessary tools, support, and autonomy to drive organisational results.



Gerardo Contreras

Director of Marketing, Enboarder


Gerardo is a long-time B2B marketer with experience in developing and executing strategic plans for business growth and brand awareness. In his role, Gerardo leads the growth marketing efforts as the company expands into helping others build human connection at every step of the employee journey.



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